google analytics expert matthias kupperschmidt presenting at founders house, october 2019

Google Analytics Consulting

  • Tracking Setup
  • Event Tracking
  • Retargeting
  • Google Analytics 4
  • eCommerce Tracking
  • Google Tag Manager
  • Cookie Banner
  • Consent Mode
  • JavaScript
  • React
  • Python
  • EN, DE, DA
remote from Berlin, Germany

Get your Google Analytics implemented by a certified Google Analytics expert.

I am a professional consultant for Google Analytics with agency quality and you can hire me to build a custom analytics setup for your website.

With 9 years of experience at top digital agencies, I plan & configure advanced Google Analytics setups to measure custom KPIs, eCommerce transactions and user behavior.

Due to my personal profile and skills, I deliver analytics projects with high-quality data that is reliable to get you the insights for your marketing decisions.

Contact me for Google Analytics consulting and professional GA services or check my client reviews and career path on Linkedin. You can otherwise find out more about me on my about page.

Who I've worked with
clients I worked with

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Consulting Services

installation of a Google Analytics setup

Google Analytics Implementation

Custom Google Analytics setup implemented through Google Tag Manager with event tracking for all KPIs of the website. Track your digital marketing campaigns and leverage all events for advertising afterwards. Every analytics configuration adheres to best practices for data quality.



Track the behavior of your website visitor to interpret their interest. Then advertise your services to them on other advertising platforms like Facebook, Linkedin, Instagram, Google Ads, Twitter, Snapchat, TikTok, Pinterest, Bing, and more.

cookie notice

GDPR compliant cookie pop-up with privacy management options for visitors. Consent management platform installation - optionally with GTM consent mode.

Google Data Studio Dashboard

Data Studio Dashboard

The Data Studio dashboard is the central place to get a high-level view of conversions from your Google Analytics data and other sources. Drill deep into behavior patterns and uncover the most popular products for your audience. Each dashboard has an intuitive user interface and works like a shareable, interactive report. Bring data insights to the rest of the company with ease.

Google Analytics Ecommerce

Ecommerce Analytics

We implement enhanced eCommerce or Google Analytics 4 eCommerce with a data layer to activate GA reports for products, categories and transactions.

audit of analytics configuration

Google Analytics Audit

General check of your configuration for issues with Google Analytics tracking, conversion attribution and transactions. Issues are fixed after client confirmation.

server-side GTM

Server-Side Google Tag Manager

Server-Side GTM is a new solution that enables data collection through a backend server to improve the quality of your Google Analytics data. With Server-Side Tagging, you can track visitors with first-party cookies or prevent ad-blockers from blocking Google Analytics.

event tracking

Custom Event Tracking

Track the behavior of your website visitors to count conversions or create retargeting segments. Leverage product views, contact forms or sign-ups to gain insights into your visitor's interests.

Consulting Rates

For Google Analytics consulting, I charge at an hourly rate of 120€ per hour. My services cost the estimated hours for a project multiplied by my rate.

My project estimates usually require less budget compared to agencies because a solo consultant requires less time for project coordination.

To help businesses plan costs with fixed prices, I charge analytics projects at a fixed rate instead of hourly.

For ongoing Google Analytics consultation services and development, firms can each month pay a retainer fee to have a remote specialist flexibly available for their tracking needs.

Fees or rates can be paid by bank wire, with online payment processors and also with Bitcoin.

Hire a Google Analytics expert online

With Google Analytics, you can analyze your website traffic and visitor behavior to determine what users are interested in.

These insights let you make business decisions or allow you to create customized retargeting campaigns for your audience.

A GA consultant ensures that you accurately track the proper interactions and that your reporting routine aligns with your goals.

In fact, hiring me as your Google Analytics freelancer is faster, less stressful, and better quality than hiring an analytics agency.

How? - Let me explain.

Benefits of hiring an independent consultant over an agency

  • I'm more focused. During the day, I work on one to maximum two analytics projects simultaneously. It keeps my mind focused on the important issues and avoids distraction.

  • My clients constantly underline how easy it is to handle projects with me: When I have information to share, I will send a screen recording for you to watch at ease (instead of a long and complicated email). Otherwise, communication takes place via email or video call.
  • I keep myself up to date with the newest advancements in data analytics and keep in contact with web analytics agencies.
    So my implementations are modern and at least match but usually exceed agencies' work. In fact, I do freelance work (white label) for some of THE top web analytics agencies in Europe.
  • Plus, I'm not a salesman who's coming with PowerPoint presentations and upsell tactics at you. I focus on analytics only and am concise yet professional in my communication.
  • With an independent consultant for GA you can fill your temporary need for analytics knowledge without a long-term commitment. Hire on a per-project basis entirely remotely to solve your tracking.
  • Additionally, with an independent consultant, you receive an objective analysis of your campaign performance. Due to the conflict of interest, the agency that runs your digital campaigns can't deliver an objective analysis.

How to hire me as your consultant?

You can hire me by scheduling an initial meeting through my contact form. Afterwards, you'll get a quote and I will start the project shortly after our agreement.

As a requirement, I will need access to GA properties, Google Tag Manager, or other third-party tracking platforms. Once I get access, I can start the project!

My Profile

I provide the Google Analytics service that agencies can't match.

I have been providing analytics consulting for enterprises or medium-sized eCommerce websites for years to become a veteran GA professional. Either Google Analytics or Adobe Analytics are my analytics stacks, along with the respective tag management systems and data visualization tools.

My analytics setups are typically integrated with advertising networks such as Google Ads, Twitter, Facebook Ads and Co.
I often work closely together with Google Ads experts to decide on the best KPIs for improving the conversion rate of our user segments.

Reporting is done either with custom reports or with dashboards by Klipfolio, Google Data Studio or Power BI. Reporting on the performance of SEO campaigns is a typical focus of such dashboards. They can include data from various third-party tools or scraped data for a single reports as well.

Experience & Qualification

I have been providing reliable Google Analytics services with 9 years of experience. To my career path belong top digital agencies and enterprise clients that require a highly-skilled consultant. You can review my CV on Linkedin or read my bio on my about me page to find out more.

My hard skills include proficiency in Google Analytics, tag management, web development and search engine optimization. I'm a certified Google Analytics partner with other certifications in digital analytics and software development.

My competencies also include technical skills like coding, namely in JavaScript, Node and Python. Though I started my career on the marketing agency side, I am a consultant with a technical profile. Complementary language skills in DE, EN, DA enable me to share my knowledge and educate in multiple languages.

My personal skills include attention to detail, reliability and the ability to push projects forward. But don't just take my word for it and see what my clients say about me here.

All in all, my education, training and personal characteristics ensure a high degree of quality. Projects are planned in detail, and I deliver with professionalism.

Contact Me

I am an authorized Google Analytics expert with agency professionalism. Contact me for Google Analytics consulting and professional services for setting up web tracking.

You can otherwise review my career path on Linkedin, read my client reviews or learn more about me on my about page.

What is a Google Analytics Consultant?

A Google Analytics consultant plans and implements web tracking setups for websites. Tracking setups collect critical user interactions and transactions for analysis and retargeting.

Together with the client, the consultant defines a measurement plan including all key performance indicators (KPI) that generate actionable insights. The measurement plan also serves as the basis for the Google Analytics implementation and monthly reporting.

The necessary tools are usually Google Tag Manager (GTM) and Google Analytics.
Google Tag Manager is the most popular Tag Management System, with a market share of 94%. Google Analytics is the equivalent in the traffic analysis tool market, with an 84% market share.

Typical web analytics projects

If a completely new Google Analytics setup needs to be implemented, then my GA consulting service can easily do the job remotely. This can be done in collaboration with a web agency that manages the website code. Alternatively, i.e. if the source code is accessible, the implementation could be carried out hands-on.

When working together with Google Analytics experts, you can communicate directly with the expert that does the task. This saves time and avoids misunderstandings.

Another scenario in which hiring a Google Analytics freelancer makes sense is when an Analytics setup is to be extended.

Websites are constantly changing and growing. Therefore the tracking setup must be extended as well, to account for newly added functionalities or tracking across multiple websites.

Hence there are regularly new KPIs that are added to the tracking setup. For example new user form submissions, additional custom events or a new logic for visitor segmentation.

Website owners working with retargeting usually don't have all the metrics figured out to segment their audiences when they first start out with digital marketing.

Refining the tracking for visitor segmentation is therefore a typical later addition. As a result, retargeting runs only on visitors who actually signaled a serious interest in the product. It decreases the target audience and increases the conversion rate. Generally, all Google Analytics events or segments can be configured for creating user segments for Facebook, Google Adwords or any other paid traffic source.

For eCommerce websites, this is a common strategy, since visitors already signaled through their product views and filter selections what they are interested in. That's why a digital marketing strategy in the eCommerce sector often focuses on retargeting campaigns on very refined user segments, due to their relatively high conversion rate.

Once an eCommerce store becomes efficient with their retargeting strategy, they may even start multiple websites in the same niche only for the purpose of enlarging their user segments. In such situations analytics consulting and consulting for paid and programmatic advertising reaches business critical importance.

Other typical Google Analytics projects are mostly related to problems with correctly measuring user interactions or analyzing data. In such case, a Google Analytics audit ensures that data collection runs as expected.

Another typical challenge is that data is usually located in various data silos, such as a database, CRM or analytics tool. To solve this, analytics consultants integrate data silos with one another or create a third, encompassing data store (so-called "data lake") for analysis.

Once the data collection runs smoothly and all data is accessible and can be analyzed, all KPIs are ready for reporting.

Another consideration is also to what extent a continuous optimization and test-cycle should be introduced as a process in the company. If a company relies heavily on digital marketing for its business goals and overall strategy it is worth trying to integrate solid processes to ensure marketing decisions are based on data insights.

All these scenarios can be managed by independent Google Analytics specialists just as well as with a marketing agency.

What skills are needed?

Web analytics typically begins with a data collection phase, followed by an analysis and optimization phase. It is a cycle that runs continuously. In each iteration, a hypothesis validated through data and fine-tuned accordingly.

Analytics consulting roles are usually divided into two responsibilities:

  • implementation for data collection
  • analysis and reporting

You can decide in which of the areas an analytics task falls into. Based on this, a profile for the optimal Google Analytics consultants can be created.

Data collection is often very technical, since the implementation and "data piping" from different sources to the Google Analytics account is undertaken here.

Theoretically, it is also possible to combine data sources without any programming. Dashboard tools can do that pretty well these days. The limitations of the various analysis and reporting tools ultimately decide whether data integration is done with a dashboard tool or customized.

The data analysis role can be carried out very technically as well or not at all, if analysis takes place in a typical web GUI, as with the Google Analytics UI or a dashboard interface.

The required skills for the analysis role may therefore reach from querying relational databases to designing good looking custom dashboards.

So why do I talk about the necessary skills if it is difficult to nail them down and it seems to depend on the project? - The point is that there are usually a variety of ways to solve a digital analytics problem. It can always be solved in a complicated manner, but more often than not it can be done more easily if we make compromises.

Which way is the best is decided based on expectations, preferences for analytics tools and finally budget. Therefore, it is best to let the analytics expert propose different solutions and then choose the one that aligns best with the project requirements.

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