google analytics expert matthias kupperschmidt presenting at founders house, october 2019

Google Analytics Consultant

  • Google Analytics Setup
  • Event Tracking
  • Retargeting
  • Google Analytics 4
  • eCommerce Tracking
  • Google Tag Manager
  • Cookie Banner
  • Consent Mode
  • JavaScript
  • React
  • Python
  • EN, DE, DA

I've been helping businesses with the planning & customization of their web tracking for 10 years on a daily basis!

Now, as an independent Google Analytics consultant with 10 years experience in web analytics, you can hire me to develop advanced GA4 setups that measure custom KPIs, eCommerce transactions and seamlessly connect with third-party CRMs.

I can ensure your data collection is privacy-compliant through modern consent management platforms and develop a custom analytics strategy that is aligned with your business goals.

Contact me for analytics services below - Otherwise, below you can find client reviews, my consulting services, rates, and even review my career on LinkedIn or read more on my about page.

Who I've worked with
clients I worked with

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Hire Google Analytics Agency Online

With Google Analytics, you can analyze your website traffic and visitor behavior to determine what users are interested in.

These insights let you make business decisions or allow you to create customized retargeting campaigns for your audience.

Our Google Analytics agency ensures that you accurately track the proper interactions and that your reporting routine aligns with your business goals.

In fact, hiring me as your Google Analytics freelancer is faster, less stressful, and better quality than hiring an analytics agency.


installation of a Google Analytics setup

Google Analytics Implementation

Custom Google Analytics setup implemented through Google Tag Manager with event tracking for all KPIs of the website. Track your digital marketing campaigns and leverage all events for advertising afterwards. Every analytics configuration adheres to best practices for data quality.



Track the behavior of your website visitor to interpret their interest. Then advertise your services to them on other advertising platforms like Facebook, Linkedin, Instagram, Google Ads, Twitter, Snapchat, TikTok, Pinterest, Bing, and more.

cookie notice

GDPR compliant cookie pop-up with privacy management options for visitors. Consent management platform installation - optionally with GTM consent mode.

Google Data Studio Dashboard

Data Studio Dashboard

The Data Studio dashboard is the central place to get a high-level view of conversions from your Google Analytics data and other sources. Drill deep into behavior patterns and uncover the most popular products for your audience. Each dashboard has an intuitive user interface and works like a shareable, interactive report. Bring data insights to the rest of the company with ease.

Google Analytics Ecommerce

Ecommerce Analytics

We implement enhanced eCommerce or Google Analytics 4 eCommerce with a data layer to activate GA reports for products, categories and transactions.

audit of analytics configuration

Google Analytics Audit

General check of your configuration for issues with Google Analytics tracking, conversion attribution and transactions. Issues are fixed after client confirmation.

server-side GTM

Server-Side Google Tag Manager

Server-Side GTM is a new solution that enables data collection through a backend server to improve the quality of your Google Analytics data. With Server-Side Tagging, you can track visitors with first-party cookies or prevent ad-blockers from blocking Google Analytics.

event tracking

Custom Event Tracking

Track the behavior of your website visitors to count conversions or create retargeting segments. Leverage product views, contact forms or sign-ups to gain insights into your visitor's interests.


For GA4 consultancy an hourly rate of 120€ per hour is charged. Consulting services cost is estimated through hours for a project multiplied by the rate.

Our Projects usually require less budget compared to other agencies because less time for team coordination is required.

To help businesses plan costs with fixed prices, I charge analytics projects at a fixed rate instead of hourly.

For ongoing Google Analytics agency services and development, firms can pay a monthly retainer fee to have a remote specialist flexibly available for their tracking needs.

Fees or rates can be paid by bank wire, with online payment processors and also with Bitcoin.


I have been providing reliable Google Analytics services with 10 years of experience. To my career path belong top digital agencies and enterprise clients that require a highly-skilled consultant. You can review my CV on Linkedin or read my bio on my about me page to find out more.

My hard skills include proficiency in Google Analytics, tag management, web development and search engine optimization. I'm a certified Google Analytics partner with other certifications in digital analytics and software development.

My competencies also include technical skills like coding, namely in JavaScript, Node and Python. Though I started my career on the marketing agency side, I am a consultant with a technical profile. Complementary language skills in DE, EN, DA enable me to share my knowledge and educate in multiple languages.

My personal skills include attention to detail, reliability and the ability to push projects forward. But don't just take my word for it and see what my clients say about me here.

All in all, my education, training and personal characteristics ensure a high degree of quality. Projects are planned in detail, and I deliver with professionalism.

Contact Me

I am an authorized analytics expert with agency professionalism. Contact me for GA4 services and setting up web tracking.

You can otherwise review my career path on Linkedin, read my client reviews or learn more about me on my about page.

Benefits of hiring an independent consultant over an agency

  • I'm more focused. During the day, I work on one to maximum two analytics projects simultaneously. It keeps my mind focused on the important issues and avoids distraction.

  • My clients constantly underline how easy it is to handle projects with me: When I have information to share, I will send a screen recording for you to watch at ease (instead of a long and complicated email). Otherwise, communication takes place via email or video call.
  • I keep myself up to date with the newest advancements in data analytics and keep in contact with web analytics agencies.
    So my Google Analytics implementation services are modern and at least match but usually exceed agencies' work. In fact, I do freelance work (white label) for some of THE top web analytics agencies in Europe.
  • Plus, I'm not a salesman who's coming with PowerPoint presentations and upsell tactics at you. I focus on analytics only and am concise yet professional in my communication.
  • With an independent consultant for GA4 you can fill your temporary need for analytics knowledge without a long-term commitment. Hire on a per-project basis entirely remotely to solve your tracking.
  • Additionally, with an independent consultant, you receive an objective analysis of your campaign performance. Due to the conflict of interest, the agency that runs your digital campaigns can't deliver an objective analysis.

How to hire a GA4 consultant?

You can hire GA4 consultancy services by scheduling an initial meeting through the contact form. Afterwards, you'll get a quote and I will start the project shortly after our agreement.

As a requirement, I will need access to GA4 properties, Google Tag Manager, or other third-party tracking platforms. Once I get access, I can start the project!

My Profile

I provide the Google Analytics service that agencies can't match.

I have been providing analytics consulting for enterprises or medium-sized eCommerce websites for years to become a veteran GA professional. Either Google Analytics or Adobe Analytics are my analytics stacks, along with the respective tag management systems and data visualization tools.

My analytics setups are typically integrated with advertising networks such as Google Ads, Twitter, Facebook Ads and Co.
I often work closely together with Google Ads experts to decide on the best KPIs for improving the conversion rate of our user segments.

Reporting is done either with custom reports or with dashboards by Klipfolio, Google Data Studio or Power BI. Reporting on the performance of SEO campaigns is a typical focus of such dashboards. They can include data from various third-party tools or scraped data for a single reports as well.

What is a Google Analytics Consultant?

A consultant for Google Analytics plans and implements web tracking setups for websites. Tracking setups collect critical user interactions and transactions for analysis and retargeting.

Together with the client, the consultant defines a measurement plan including all key performance indicators (KPI) that generate actionable insights. The measurement plan also serves as the basis for the Google Analytics implementation and monthly reporting.

The necessary tools are usually Google Tag Manager (GTM) and Google Analytics.
Google Tag Manager is the most popular Tag Management System, with a market share of 94%. Google Analytics is the equivalent in the traffic analysis tool market, with an 84% market share.

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