I am an SEO freelancer and you can hire me to get your website to the top of Google's search results.
I offer the same services as an SEO agency, just as an independent SEO consultant. I take over the planning, execution and code implementation or work together with your web agency.
Previously, I worked in various SEO agencies for enterprise clients and ecommerce businesses doing search engine optimization day in and day out.
In 2018, I made the leap to start working as a freelance SEO consultant. Besides optimizing Google's search engine rankings, I also build professional tracking setups with e.g. Google Analytics and Google Tag Manager.
Generally, I work on all important SEO ranking factors to optimize websites for search engines, just like any SEO company.
Here a short list of my SEO services:
- On-page & Off-page optimization
- Scalable backlink building strategies
- Content creation in multiple languages
- Load speed optimization
- Technical SEO consulting
- Site structure
- Accelerated Mobile Pages (AMP)
Though I focus on it, I am well aware that there are other powerful traffic sources besides organic SEO traffic. That's why I implement my SEO practices with other internet marketing disciplines in mind, so we can leverage organic traffic for paid search campaigns and social media campaigns as well.
My rate for freelance SEO consulting is 120 € net per hour. How much that is in total costs depends on the scope of the SEO project. Below are some influencing factors that determine the price for my SEO service:
- Total number of pages on the domain
- Age of the domain
- Competitiveness of sector
- Technical challenges
- Adaptability of the frontend
- For how many languages are we optimizing?
- Are there other partners on the SEO team?
The hourly minimum is at least 15 working hours per month. The influencing factors mentioned above determine how many additional hours are required.
Small one-off projects that run over a couple of weeks are scoped individually.
The scope of the contract is defined at the project start. A potential client may only require some one-off projects to be executed. This could be for example a load speed optimization, a technical SEO audit or implementing AMP pages for important landing pages.
In those cases, the scope can be estimated quite easily and agreed upon at the beginning of the employment.
For ongoing SEO optimization, the tasks and milestones for the upcoming months are estimated and a monthly budget is agreed upon. Based on the hourly rate, SEO efforts and required working time, costs are capped for each month and the progress is plannable.
After the agreement, I can begin my work as soon as I got access to the website and related tools.
When hiring SEO freelancers, it is important to validate the experience and SEO skills of each profile.
For example, you will want to make sure that your website's technology matches the freelancer's past projects. If you run a WordPress website, most freelancers will be comfortable working with it. But if you run a very customized web stack with e.g. React or Angular in the frontend and Sitecore or Umbraco in the backend, you will want to ensure that it doesn't pose any challenges.
An SEO specialist may not be used to implementing changes via Git, but your website requires that. So talk through the process of implementing changes on the website to uncover potential bottlenecks.
Some companies build their web presence themselves with an in-house developer, while others work with a web agency. This has implications for SEO consulting since changes can either be implemented directly or have to go through an external agency. That fact alone impacts cost and the required time for an SEO campaign because more layers of communication are necessary until a change is implemented.
So any independent SEO expert has to be comfortable with the given setup of internal and external teams and consider it for the overall SEO strategy.
Also where the freelancer worked before can play a role to draw conclusions about work ethics and reliability. Therefore I hope to offer some transparency by sharing with you my Linkedin profile upfront.
Once you find somebody, a simple email or filled-out contact form should be enough to initiate a talk. A professional SEO freelancer though doesn't take every project that's falling onto the table. And that is good for clients, so don't take a rejection personal.
There are varying SEO strategies for different niches and keyword intents. Freelancers will want to make sure the niche's requirements and website technology matches their expertise.
If they don't, customers should be skeptical. Unless you need a somewhat standard SEO task delivered, you want to find an SEO freelancer, that is an expert for your case.
After the project scope and costs are agreed upon in writing, the freelancer needs access to the website. That means access to the frontend, backend and analytics and potentially an FTP server. As soon as access is granted, the SEO expert is hired and the working time officially starts.
I built my first private homepage at the age of 14 so that I could share my film collection with school friends. In our village, I was also the kid who repaired the computers and went through many operating system re-installs.
When I was 19, I built Kickerkult.de, an e-commerce shop for table soccer and started doing search engine optimization for my own keyword research. Back then though, optimizing meta keywords and title tags almost was enough.
Tinkering with websites and technology as a whole was always fun for me, so I must have naturally chosen to work in web agencies and online marketing later on. The colleagues and projects in those agencies were a good influence to expand my skillset and make my workflows and processes more professional.
At some point, however, progress together with a digital marketing agency became increasingly difficult, so that freelance SEO consulting was the logical next step for me.
I can spend more time now on the actual keyword optimization and link building, because I need less time for administrative tasks or project management, while my clients get more actual work for their budget. Freelancing therefore provides me with a faster feedback-loop, which is necessary to compete and usually not achievable in an SEO agency.
I have been working as a freelance SEO specialist since 2018 now. I work mostly with enterprise clients that have multinational websites, as well as e-commerce shops following an approach driven by content marketing. I don't do local SEO.
If you are looking for a freelance SEO expert to help you with your Google rankings, feel free to contact me. I'll usually get back with an assessment of the situation and a plan including a quote.